Today, we are starting a four-part series all about email marketing. We will be diving into details about what is email marketing, why it is effective, why small and large businesses should use it and tips on how to create read-worthy campaigns. So let’s get started! What is email marketing? The big question. Well, by definition, email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This generally involves using emails to send advertisements, request business, solicit sales or donations. What is the purpose? At its core, email marketing is used to build and/or deepen relationships with
Costs are rising: inflation, health care, wages, taxes and more. The biggest and fastest growing costs are labor costs. Hourly earnings in the restaurant industry are up 3.9 percent this year alone. As we are going into 2017, operator’s biggest concern for the upcoming year are labor costs. And these will only keep increasing. More states are increasing the minimum wage, including two — California and New York — that are moving the wage to $15 an hour. And the federal government just increased the salary threshold for management-level workers to be considered exempt from overtime pay. That legislation change promises higher labor costs for many operators and will take effect this coming December. So how can you save money while costs keep increasing?
Is your credit card data safe? It is no secret that cyber security threats and credit card fraud incidents have increased throughout the years as savvy hackers begin to exploit security bugs in outdated software. In order to stay protected, it’s important to utilize innovative point of sale software and stay up to date on current cyber security trends in order to avoid security hacks and possible credit card fraud. Rutgers University recently released an infographic entitled Credit Cards and Mobile Payments: What Your Business Needs to Know for Now and the Near Future which shows how businesses can stay safe in this day and age, and what needs to be known for the future. In the United States alone, there is an
The 2016 Smart Decision Guide to Restaurant Management and POS Systems, published by Starfleet Research and sponsored by Agilysys Inc., reveals how food and beverage service operators are looking to next-generation point-of-sale technology to improve efficiency, enhance guest satisfaction and increase revenue. According to the study, today’s restaurant operators are seeing the biggest technology shift since the 1980s, when POS terminals replaced cash registers. Mobility, flexibility and customization are hallmarks of new POS systems. Many solutions also incorporate inventory control functionality, pay-at-table processing, employee management tools, reporting capabilities and seat reservations management. Moreover, today’s POS systems accept an increasing array of payment methods, including chip credit cards and e-wallet apps. “Although every food and beverage services organization has its own unique needs and preferences,
At too many restaurants, menu descriptions are nothing more than a plain list of a dish’s ingredients. How boring is that? Your restaurant is a place where people come together. They are looking for an experience. A menu with this glorified shopping list detracts from the overall experience each of your dishes provides. Good descriptions can set your establishment apart, take your food out of the realm of being a commodity, and lead to higher profits. Did you know that customers spend an average of just 90 seconds to choose what they want to eat? By placing the most important information in your dish’s description up front you allow customers to skim a greater portion of your overall offerings, thus giving them the ability to
We’ve all been there: You are finished with a meal at a restaurant, perhaps with a large party, and everyone is ready to leave, but you have to wait for the server to bring the check, bide some time for the credit card payment to be picked up, and then linger for a little more time for the card to return. Why can’t this process be faster? Well, a number of full-service restaurant and bar operators have found a solution in mobile payment options that allow guests to pay their tab from their phones. Therefore, ensuring that customers leave happy and quickly. Blockheads, a New York City chain, is using a mobile phone application created by MyCheck that allows patrons to pay when they’re