Ryan Williams
Jeremy Julian

Monthly Archives: January 2017

Social Media Marketing: Google+ & Yelp

January 29, 2017

Today we are going to cover two social avenues that restaurants can use to build sales and awareness: Google + and Yelp.   Now, out of all the platforms that we have covered, these two are towards the bottom of the list when it comes to importance. The reason we are taking this stance is due to both channel’s user-base and overall prevalence in the social marketing world. This is not to say that businesses cannot use these tools and increase sales. They can work. But the ROI would be significantly smaller through these channels than through Facebook, Instagram or building a website. We still wanted to cover these channels because they are important and when used with all the other social media forms,Continue Reading …

Social Media Marketing: YouTube

January 23, 2017

Today, we are going to discuss how restaurant owners and managers can use YouTube to build their brands, engage customers and bring in more business. Not convinced businesses can use YouTube to bring in customers or build a brand? Take a look at just a few of the statics collected last year about YouTube users: The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. YouTube gets over 30 million visitors per day In an average month, 8 out of 10 18-49 year-olds watch YouTube. By 2025, half of viewers under 32 will not subscribe to a pay-TV service. Female users are 38% andContinue Reading …

The Restaurant Technology Guys Podcast Ep. 012 – The New Age of POS

January 20, 2017

Join Ryan and Jeremy as they demystify the maze that is POS today… If you’re confused with what tablet, cloud, traditional, and mobile POS means, this podcast is FOR YOU! Check it out!

Social Media Marketing: Pinterest

January 19, 2017

Today we will be covering another social media platform that many restaurants are not using but should: Pinterest. This social media platform, like Instagram, is all about images. And what better way is there to market a restaurant than images of food and drink? People are naturally intrigued by graphic images. The more appealing an image, the more attention it is going to generate – which is what Pinterest relies on. Whether it is an outfit, a craft or a décor idea, people are using Pinterest to share their and get new ideas. As such, this site has really become a fantastic marketing tool for businesses in a graphic-friendly niches. One business that is really having a great deal of success using Pinterest asContinue Reading …

3 Ironclad Ideas to Monitor Your Food Spend

January 18, 2017

  What keeps your restaurant in business? You might think it’s your staff. Or the signature dishes on your menu. Or those loyal customers that walk through the door every Friday night. It’s not any of those things, though. What’s keeping you in business is money… plain and simple. And in the restaurant industry, the amount of money you bring through the door is small compared to the amount you see going out. One of the biggest bites out of your budget? Food costs. In fact, you probably see at least a third of your budget go to food every month. Sometimes it’s more… and you don’t really know why or how it happened. You wind up short of money, scraping by to payContinue Reading …

Social Media Marketing: Snapchat

January 13, 2017

Today’s topic covers a platform that many restaurant owners and managers may not use or may not even have heard of: Snapchat. However, this social media, is the second most used social media platform for 12 to 34 year-olds. This demographic could help give your restaurant a competitive advantage in the market place. Here are some statistics about Snapchat that will make you reevaluate this platform:   Over 100 million people use Snapchat everyday. Snapchat’s video views are now greater that Facebook’s. Over 1 billion snaps are created every day. 60% of all smartphone users are on Snapchat. Snapchat ads have a 5x higher click-thru rate than other social media sites. On any given day, Snapchat reaches 41% of 18-34 year old in theContinue Reading …

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