Let’s create a hypothetical: You are a restaurant operator and you have noticed that over the past few months, less people have been coming in to eat. However, you are filling more orders for delivery, through services like UberEats and GrubHub. What is your initial thought and feeling? Panic that the restaurant is starting to go under? Scared that you may have to cut staff to off-set the loss of revenue? This situation may not be ‘the sky is falling’ moment you think it is. Instead, you can breath easy knowing that it may not actually be as bad as you think. According to a study conducted on delivery consumer behavior by the data insights firm Sense360 — which said that consumer
Pizza is the universal convenience food. At first, you could call on the phone to order a large pizza and have it delivered just as you get home. Then came the internet. Find any pizza chain’s website and you can view their entire menu or even build your own pie! The next step was mobile-ordering via apps. Open the app, text, call or make an order through your smart phone with as much customization as you want. Now, you can order through social media. What a time we live in! Papa Johns has become the first pizza chain to offer such capabilities, and with good reason. The Louisville-based pizza delivery chain, has been in a fierce race for digital supremacy with rival Domino’s
It happens to everyone… Kids are sick, the babysitter can’t come in, or you woke up with a headache and sore throat. It’s something we all deal with: life. But oftentimes, we have to push through these setbacks to keep the ball rolling. Join Jeremy and Ryan as they welcome a VERY special guest in studio to discuss just how to make sure you can take the time to take care of the other parts of your life that may need attention. Check it out!
The Millennial generation is growing up: they have jobs, are getting married, have money and are starting families. Millennials disrupted the food industry when they were young, so how will they affect the industry as parents? An estimated 80% of millennials will have kids by 2026. So what can you do to capture that business? We are glad you asked! Here are our tips to bring millennial parents to your restaurant. Create a Welcoming Atmosphere According to Technomic’s 2016 Future of LSR consumer Trend Report & Consumer Brand Metrics, the top chains that have the ‘nail on the head,’ are: Chick-fil-A, Cracker Barrel, Red Robin and Culvers. These brands were consistently ranked in the top when it came to ‘kid appeal.’ Why
Sustainability: the avoidance of the depletion of natural resources in order to maintain an ecological balance. In another words, if there is a scarce resource, do not use it until its gone. Let’s say you are an owner and/or operator of a restaurant that prides itself in their sustainability practices: how can you use that to get customers through the door? That’s where we come in. Today, we are going to discuss how to market sustainability. Tell Your Story The most important thing an owner can do is to tell their story of why they what they do. Everyone has a unique reason and story. Tell it. The more human you are, the more your customers and potential customers will be
Today we are tackling a force that has been bubbling under the surface for more than a year now: UberEats. Will this delivery service destroy fine-dining, fast-casual and the food industry in it’s entirety? We say no. The industry needs to understand this powerhouse and use it’s greatest advantage: customer reach. Below, we will break down why we think restaurants should join on board and offer their food to millions of hungry users. The Simple Truth UberEats is effective because it makes food from popular restaurants more available and more accessible. In addition to the market dynamics, however, there are three key elements of UberEats that enhance its stickiness. Food This seems obvious. UberEats’ sells food, which means customers are encouraged to think of the service every time they’re