Restaurateurs have more opportunities than ever to connect with guests beyond the four walls of their restaurant. Customers can spread the word about where they are eating through social networks like Facebook, Yelp, Google+ and Twitter, and “check-in” at restaurants via GPS-enabled smartphones. Restaurant owners and managers can set up discounts, exclusive offers, and other enticements to encourage social check-ins in their restaurants – and they should! We’ve come up with 4 reasons to encourage social check-ins that the restaurant industry can’t afford to ignore. 4 Reasons to Encourage Social Check-Ins in your Restaurant 1) Ranking & Reviews Connecting through social check-ins can help your restaurant with new customers as well as existing ones. Satisfied guests can review your site on crowd-sourced pages like Yelp,Continue Reading …