Jeremy Julian
Jeremy Julian
Welcome back! Today we’ll be discussing the power of big data, as the second installment of our three-week series on restaurant technology trends. So what is big data? You might get different answers from different people, but here’s a basic one-sentence definition that sums it up fairly well: Big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. This means that web behavior, social media interactions, financial records, transactions, call center information and point-of-sale, are all inputs to big data. All these metrics, brought together, are what puts the “big” in big data. The wealth of data that can result is amazing! By compiling and analyzing these dataContinue Reading …
Big Data is a buzzword in the tech industry that is confusing to some and annoying to others. Either way, the opportunities available in Big Data for restaurants have become too big to ignore. What Is Big Data? Ars Technica defines Big Data as “the entire process of gathering and storing tremendous amounts of data, then applying tremendous amounts of computing power and advanced algorithms to the data, in order to pick out trends and connect dots that would otherwise be invisible and un-connectable within the mass.” Kenneth Cukier, data editor for The Economist, explains in a TED Talk what Big Data is and the applications for businesses and the general population. Cukier is optimistic about the future that Big Data can provide but cautious aboutContinue Reading …
