Ryan Williams
Jeremy Julian

Tag : social media

The 5 Worst Effects of Consumerized Technology

November 25, 2015

The role of Information Technology continues to expand in the restaurant industry. The ability to increase productivity, monitor and analyze data, and effectively manage operations has grown in tandem with the programs that are used to operate restaurants. As the general public’s use for technology has spread, technology has adapted to the public’s tastes, designing and developing applications that are meant to be intuitive and easy to use. This “consumerized” technology has many notable benefits, which can make it easy to ignore their flaws.  What is Technology Consumerization? Gartner’s IT Glossary defines the consumerization of technology like this: “Consumerization is the specific impact that consumer-originated technologies can have on enterprises. It reflects how enterprises will be affected by, and can take advantage of, newContinue Reading …

Leveraging Social Media & Customer Loyalty

November 5, 2015

Leveraging Social Media & Customer Loyalty More than anything else, connections bring customers back to restaurants. A connection to the food, to the atmosphere, to that table in the back where you knew that this wasn’t just another first date. Connections between people and places have also fueled the rise of social media networks. Restaurants savvy enough to use these connections to their advantage are generating more business through methods like social media engagement and customer loyalty programs. You want to use these connections for your restaurant too, but where do you start? The tips below provide the framework, as well as a few helpful hints, for leveraging social media & customer loyalty for your business. Leveraging Social Media & Customer Loyalty 1) ClaimContinue Reading …

4 Reasons to Encourage Social Check-Ins in your Restaurant

September 21, 2015

Restaurateurs have more opportunities than ever to connect with guests beyond the four walls of their restaurant. Customers can spread the word about where they are eating through social networks like Facebook, Yelp, Google+ and Twitter, and “check-in” at restaurants via GPS-enabled smartphones. Restaurant owners and managers can set up discounts, exclusive offers, and other enticements to encourage social check-ins in their restaurants – and they should! We’ve come up with 4 reasons to encourage social check-ins that the restaurant industry can’t afford to ignore. 4 Reasons to Encourage Social Check-Ins in your Restaurant 1) Ranking & Reviews Connecting through social check-ins can help your restaurant with new customers as well as existing ones. Satisfied guests can review your site on crowd-sourced pages like Yelp,Continue Reading …

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