Jeremy Julian

203. Restaurant Technology Guys Podcast Ep. 203 – Building Fantastic Guest Loyalty with Mo’Betta’s

October 19, 2023

If you’re a fan of Hawaiian food, you might have heard of Mo Bettah’s, a chain of restaurants that serves authentic island cuisine. Mo Bettah’s has been growing rapidly in the past few years, thanks to its loyal customers and its partnership with Thanx, a digital loyalty platform. In this episode of RTG podcast, host Jeremy Julian talks to Katrina Guevera, the marketing director of Mo Bettah’s, about how they have built their brand, expanded their locations, and increased their retention rate with Thanx. Here are some highlights from the interview: – Katrina shares the story of how Mo Bettah’s started as a small family business in Utah, inspired by the founders’ childhood memories of Hawaii. – She explains how Mo Bettah’s differentiates itself from other Hawaiian restaurants by focusing on quality, freshness, and authenticity. She also reveals the secret behind their signature teriyaki sauce. – She discusses how Mo Bettah’s has grown from one location to 45locations across six states, and how they have adapted to different markets and customer preferences. – She describes how Mo Bettah’s has leveraged Thanx to create a personalized and rewarding loyalty program that drives repeat visits and referrals. She also gives some examples of how they use data and insights from Thanx to optimize their marketing campaigns and operations. – She reveals some of the challenges and opportunities that Mo Bettah’s faces in the post-pandemic era, and how they plan to continue their growth and innovation. To listen to the full interview, click here. If you want to learn more about Mo Bettah’s, visit their website or follow them on Instagram. And if you want to join their loyalty program and get a free drink on your next visit, sign up with Thanx here.

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