In today’s fast-paced world, dining out with family can be both a joy and a challenge. For families with children, the experience hinges significantly on how well kids are kept engaged during mealtime. This week on the Restaurant Technology Guys podcast, Jeremy Julian hosts the founders of KidsMenus.com, a company that is transforming the dining experience for families by providing creative and captivating kids’ menus.
Introduction to KidsMenus.com
KidsMenus.com is pioneering the way restaurants create and deliver engaging kids’ menus. By offering a dynamic platform that allows restaurants to design unique and customizable kids’ activity placemats quickly, KidsMenus.com is solving a pervasive problem many diners face: outdated and repetitive children’s menus that fail to capture interest. Founders German Wegbrait and Crissy Saint share insights into how they’re redefining kid-friendly dining through technology and creativity.
Meet the Founders
German Wegbrait’s background as a creative director and designer spans over 30 years, blending art and technology seamlessly. His entrepreneurial spirit led him to identify a gap in the market when he observed his daughters rapidly losing interest in the monotonous kids’ menus at their favorite restaurants. Realizing an opportunity, Wegbrait tapped into his creative skills to develop a solution that caters to a spectrum of children’s ages and interests.
Crissy Saint brings her expertise in brand development and marketing to the table. With a structured approach to business growth and development, she complements Wegbrait’s visionary ideas by ensuring that the marketing plan maximizes the value of KidsMenus.com for all stakeholders, particularly restaurant operators who can benefit from the ease and affordability of this new tool.
A Game Changer for Restaurants
KidsMenus.com offers an intuitive platform where restaurant operators can create engaging placemats without needing extensive design skills or software knowledge. With just a few clicks, users can select from a variety of templates, customize them with their branding, and have a fresh menu ready in minutes. The system is likened to Canva for its ease of use, allowing even non-designers to produce professional-quality content.
This innovation is timely, as many restaurants have historically treated kids’ menus as an afterthought. The platform’s affordability—priced at an impressive $300 a year—makes it accessible to even the leanest operations, turning a previously neglected aspect of dining into a value-adding feature.
The Impact of Engaging Kids’ Menus
The benefits of adopting KidsMenus.com are multi-fold. Restaurants providing varied and regularly updated kids’ menus see increased satisfaction and loyalty from families. Engaging kids during mealtime can significantly enhance the dining experience, reducing stress for parents and making family outings more frequent. Additionally, a satisfied child is more likely to influence the decision of where the family eats, potentially increasing sales.
Saint and Wegbrait highlight that their service not only enhances dining for families but also offers a direct benefit to restaurant operators in customer return rates and an average order increase of up to 35%. Their approach transforms mealtime from a potential pain point into a joyful family occasion.
Looking Ahead: The Future of KidsMenus.com
While the current platform is already making waves, the vision for KidsMenus.com extends far beyond placemats. Future updates aim to include features like gamification, loyalty programs, and even community-building aspects such as geo-targeted directories of kid-friendly dining locations. By continually evolving, KidsMenus.com seeks to deepen its impact on family dining experiences globally.
Conclusion
KidsMenus.com stands at the forefront of a culinary revolution, merging creativity, technology, and family fun into an essential aspect of the dining experience. As Wegbrait and Saint drive their vision forward, their innovative approach promises to bring lasting change to families and restaurant operators alike.
To learn more about how this platform can transform the dining experience for your establishment, visit KidsMenus.com and discover how easy it is to create meaningful and memorable moments for all families who dine with you.
