Welcome back to an insightful exploration from the Restaurant Technology Guys podcast. Today, we’re delving into the world of fast casual dining and entrepreneurial innovation with Jason Morgan, CEO of Original ChopShop. Join us as we unveil the fascinating journey of how this unique brand is redefining healthy eating options and expanding its footprint across the US.
Introduction and Guest Background
In this episode, we had the privilege to chat with Jason Morgan, whose inspiring journey from accounting to leading a successful restaurant brand is a testament to entrepreneurial spirit. Originally involved in helping Zoe’s Kitchen go public, Jason is now at the helm of Original ChopShop, steering it towards exceptional growth in the fast casual dining sector.
Jason’s Journey in the Restaurant Industry
Jason’s background in hospitality began right after completing a business MBA at Vanderbilt. Initially starting in accounting, it wasn’t long before he realized his true passion lay elsewhere. His career pivoted through various roles in hospitality before leading him to Zoe’s Kitchen as CFO, where he managed significant growth. This rich blend of experiences equipped him to transform and grow Original ChopShop.
Original ChopShop Story
Acquired by Jason and his partner in 2016, Original ChopShop has evolved from three locations to a bustling hub of diverse menu items. Unlike many fast casual concepts that narrow focus on singular categories, Original ChopShop prides itself on a comprehensive menu designed to cater to a variety of tastes and dietary preferences.
Unique Menu and Concept
What makes Original ChopShop unique is its extensive, healthful menu comprising over 50 items, including protein bowls, salads, sandwiches, juices, shakes, and more. This menu versatility not only attracts repeat customers but also allows patrons to explore different culinary experiences with each visit. Jason emphasized how focusing on approachable and fresh ingredients is key to the brand’s appeal.
Menu Development and Technology Integration
To maintain quality and consistency across its offerings, Original ChopShop embraces technology for recipe standardization and operational efficiency. Early technological integration in point of sale systems and food costing has enabled the brand to provide a superior dining experience.
Breakfast and Expansion Strategy
Exploring breakfast offerings across different market demographics has also been part of their strategy, providing flexible dining times with options that appeal to a broad audience. The all-day breakfast menu, including favorites like the cheat day wrap, allows for diverse meal choices no matter the time of day.
Strategic Market Expansion
Jason’s vision for growth follows a well-considered hub and spoke model, focusing on building brand recognition in core markets like Dallas and Phoenix before expanding into surrounding areas such as Houston and Atlanta. By concentrating on company-owned expansions, Original ChopShop ensures consistent quality and brand values across all locations.
Revealing Industry Insights
Jason shared profound insights comparing company-owned models versus franchise models, highlighting the unique position of Original ChopShop as a rare gem poised for significant expansion without the need for franchising.
Company-Owned vs Franchise Models
Jason’s strategic choice to maintain a company-owned model allows for controlled and sustainable growth, setting Original ChopShop apart as one of the few fast casual brands expanding successfully through this method.
Signature Dishes and Personal Favorites
For first-time visitors, the teriyaki chicken bowl and the Scottsdale cob salad come highly recommended. As for Jason, his personal favorite, endearingly named “the trio,” includes a kid’s teriyaki bowl, a protein shake, and a cookie—a perfect sampling for varied tastes.
Catering and Off-Premise Strategies
Catering remains an integral part of Original ChopShop’s strategy, with offerings extending across their full menu. Despite challenges like third-party fees through platforms like ezCater, their focus remains on direct customer engagement to build loyalty.
Final Thoughts and Future Plans
As Original ChopShop continues to innovate and grow, Jason’s aspiration is clear: to expand thoughtfully and sustainably, fostering a brand recognized for quality and diverse, healthful options. The team is prepared to scale operations, awaiting the right timing and investments to propel further growth.
Conclusion
Jason’s journey and Original ChopShop’s growth story are inspiring reflections of innovation and dedication in the fast casual dining realm. As the brand continues to expand and captivate new markets, its commitment to quality and customer satisfaction remains unwavering.
Thank you for joining us for this in-depth look at Original ChopShop. For more insights like these and to stay updated with latest restaurant tech trends, tune into the Restaurant Technology Guys podcast.
