Introduction
In the world of pizza, Detroit style has emerged as a unique contender, captivating taste buds with its distinct flavors and textures. In a recent episode of the Restaurant Technology Guys podcast, Jeremy Julian sits down with Kiplan Welsch, the president of Via 313, to explore the fascinating journey of this pizzeria that has taken the culinary scene by storm.
The Origins of Via 313
Kiplan Welsch shares his impressive background in the casual dining industry, having worked with iconic chains like Chili’s and BJ’s Restaurant and Brew House. His journey led him to Via 313, where he has played a pivotal role in the chain’s swift expansion, from nine locations to a staggering 25 in just over two years. The story of Via 313 began in 2011 when founders Brandon and Zane Hunt, craving a taste of their hometown Detroit pizza, decided to bring the unique flavors of Detroit style pizza to Austin, Texas.
What is Detroit Style Pizza?
Unlike traditional pizza styles, Detroit style pizza is characterized by its thick, airy crust cooked in blue steel pans, originally used in the automobile industry. Kiplan explains that this pizza features a light focaccia-like crust with a distinctive white cheddar cheese edge, topped with Grande mozzarella and a heavy black pepper sauce added after baking. This cooking technique and ingredient choice create a unique flavor profile that differentiates it from other pizza styles, making it a delightful experience for pizza lovers.
The Entrepreneurial Spirit
The Hunt brothers faced numerous challenges at the start; however, their determination and a small insurance policy from their mother helped fuel their dream. Starting from a food trailer, they poured their passion and hard work into their venture, quickly realizing success and expanding to brick-and-mortar locations. Kiplan emphasizes the importance of this entrepreneurial spirit, showcasing how the brothers transformed their passion for pizza into a thriving business model.
The Growing Popularity of Detroit Style Pizza
Kiplan discusses the recent surge in interest in Detroit style pizza, noting that while it has yet to reach mainstream popularity like New York or Chicago styles, the demand is growing. The light and airy crust, combined with the unique flavor balance, offers a different pizza experience that resonates with consumers. As Kiplan points out, new competitors are emerging, indicating that the market for Detroit style pizza is expanding, and Via 313 is leading the charge.
Conclusion
Via 313 has successfully carved out a niche in the pizza landscape, bringing the flavors of Detroit to new audiences in Texas and beyond. With Kiplan Welsch at the helm, the brand is poised for continued growth and innovation, making it an exciting time for pizza enthusiasts.
