Restaurateurs have more opportunities than ever to connect with guests beyond the four walls of their restaurant. Customers can spread the word about where they are eating through social networks like Facebook, Yelp, Google+ and Twitter, and “check-in” at restaurants via GPS-enabled smartphones. Restaurant owners and managers can set up discounts, exclusive offers, and other enticements to encourage social check-ins in their restaurants – and they should! We’ve come up with 4 reasons to encourage social check-ins that the restaurant industry can’t afford to ignore. 4 Reasons to Encourage Social Check-Ins in your Restaurant 1) Ranking & Reviews Connecting through social check-ins can help your restaurant with new customers as well as existing ones. Satisfied guests can review your site on crowd-sourced pages like Yelp,Continue Reading …
This is Part 1. Families are much less “traditional” than they used to be, right? Think back to your favorite episode of Leave it to Beaver. Inevitably Wally and the Beav walk home from school (such cheerful, polite children, aren’t they?) and open the door to find Mrs. Cleaver happily vacuuming the curtains in her favorite dress and high heels. The kids dutifully finish their homework and run outside to play catch with the baseball while June gets to work in the kitchen. Eventually, Walt comes home in his three-piece suit and is greeted at the door with a tasteful smooch from the Mrs. and the family sits down to a quiet home-cooked supper complete with meat, potatoes, and a tall glass of milk,Continue Reading …