Welcome to a fascinating exploration of Pollo Campero’s bold strides in expanding their beloved brand across the United States. Jeremy Julian from the Restaurant Technology Guys podcast recently sat down with Blas Escarcega, Vice President of Franchise Development at Pollo Campero, for an insightful conversation about the brand’s growth, market strategies, and the unique dining experience they offer.
Introduction and Welcome
In their lively discussion, Jeremy Julian reintroduces the story of Pollo Campero, highlighting its steady growth and sustainable expansion in the U.S. Blas Escarcega brings his wealth of experience, having been with the brand for nearly 18 years. Together, they dive into what makes Pollo Campero stand out in the competitive restaurant industry and how it engages with its guests sustainably.
Brand Evolution and Growth
One of the standout discussions involves the significant evolution of Pollo Campero from 2022 to now. During this time, the brand has successfully grown from around 80 units to 121, expanding into new markets like Orlando, Miami, and Manhattan. These achievements are due to a combination of strategic planning, embracing technology, and enhancing customer experiences through various initiatives, such as mobile apps and third-party delivery systems.
Unique Dining Experience
What truly sets Pollo Campero apart is its robust Central American roots, dating back over 50 years. Blas explains how the brand offers more than just food; it provides an experience filled with flavors and cultural richness akin to family gatherings. The brand embraces the vibrant culture of Central America, enticing customers with its tender, crunchy, and juicy fried chicken that keeps patrons coming back for more.
Market Expansion Strategy
Jeremy delves into the strategic process Pollo Campero employs when entering new markets. Blas shares how their approach involves thorough demographic research, understanding current customer base travel patterns, and looking for business-friendly environments. This careful analysis ensures they meet consumers’ needs while allowing room for brand growth.
Supply Chain and Distribution
Efficiency in supply chain management is crucial for Pollo Campero. Blas discusses how leveraging trusted suppliers and associations allows them to maintain consistent flavors across different locations. This strategy ensures that customers can expect the same quality and taste whether visiting a Pollo Campero in Miami or Los Angeles.
Engaging Younger Demographics
Understanding the importance of reaching younger audiences, Pollo Campero invests heavily in digital platforms and social media engagement. From collaborating with influencers to optimizing their mobile app, the brand prioritizes creating a personalized and engaging experience for millennials and Generation Z, ensuring their market presence remains robust for future generations.
Customer Experience and Feedback
Pollo Campero places a high value on customer experience, continually seeking feedback and ensuring each guest is heard. With a dedicated customer experience department, they emphasize responsive interaction, whether through social media or direct feedback, to constantly improve and create loyal customers.
Pandemic Impact and Recovery
The pandemic posed challenges, but also opened avenues for Pollo Campero to strengthen their operations. The brand saw a rise in drive-thru and takeout orders, though Blas notes a resurgence in in-person dining as people seek family experiences outside their homes. They continuously adapt their strategy, ensuring a balanced approach that caters to changing consumer behaviors.
Technology and Innovation
Innovation remains at the forefront of Pollo Campero’s success. The brand embraces technology, from optimizing kitchen operations to experimenting with automated systems. Blas also highlights their use of data-driven insights to better understand consumer habits, ensuring they stay ahead in the competitive landscape.
Long-term Vision and Partnerships
Jeremy and Blas conclude their conversation by emphasizing the brand’s commitment to long-term growth through strategic investments, strong supplier relationships, and a culture focused on lasting success. Pollo Campero’s growth story serves as an inspiring blueprint for other brands aiming for sustainable expansion in the restaurant industry.
For those eager to follow Pollo Campero’s exciting journey or experience their unique offerings firsthand, visit their various online platforms or dine at one of their many locations. As Blas aptly puts it, “Join us at the restaurant, become part of the Campero family, and enjoy a little taste of Central America.
