In the ever-evolving landscape of the restaurant industry, staying relevant while preserving legacy is a delicate balancing act. On a recent episode of The Restaurant Technology Guys podcast, host Jeremy Julian spoke with Mohaimina Haque, the dynamic CEO of Tony Roma’s, about her unique journey to leadership and the exciting future she envisions for this beloved brand.
Introduction
Tony Roma’s is a name that resonates with many as a place of fond dining memories. However, the challenge of reviving its presence and appeal has been skillfully undertaken by Mohaimina Haque, whose unconventional path from lawyer to CEO offers insights into the brand’s reinvigoration. With a rich history spanning over five decades, Tony Roma’s is on a mission to reclaim its position as the ultimate ribs destination.
A Unique Journey to Leadership
Mohaimina Haque’s journey to becoming the CEO of Tony Roma’s is a testament to the power of passion and innovation. Initially involved as an attorney conducting due diligence during a pivotal acquisition in 2020, her genuine interest in the brand’s operational aspects shone through. This dedication eventually led the board to appoint her as the interim CEO, a role she transformed into a permanent position in 2024.
“A restaurant brand and a law firm may seem worlds apart at first glance,” Haque shared, “but at the core, it’s about understanding people, their needs, and meeting those with passion and innovation.”
Revitalizing and Modernizing the Brand
Haque envisions a future where memories created at Tony Roma’s are experiences cherished not just by past patrons but by Gen Zs and Millennials too. By introducing menu innovations like cauliflower ribs and diverse mocktails, Tony Roma’s aims to appeal to ever-changing consumer tastes while retaining its iconic signature ribs and onion loaf.
“Menu innovation is an ongoing process,” Haque emphasized. “It’s about experimenting continuously to stay relevant.”
Expanding Experiences and Innovations
Beyond food, the emphasis is now on creating meaningful dining experiences. Whether through shared family moments or unique offerings like virtual metaverse engagements, Tony Roma’s aims to provide more than just a meal.
“We’re committed to creating an environment where families don’t just enjoy their ribs but truly connect,” she stated.
Franchise and Innovation Interplay
Operating primarily as a franchise-driven brand, Tony Roma’s navigates the challenge of nationwide consistency while allowing franchisees the flexibility necessary to cater to local preferences. “It’s about giving them the freedom to adapt while we provide support and continuous innovation,” Haque noted.
The Role of Social Media
In today’s digital age, leveraging social media is vital to brand strategy. Tony Roma’s actively engages across platforms, working with influencers and ensuring consistent online presence to reach new audiences.
“It’s not just about being on social media but engaging interactively and continuously,” Haque explained.
Looking to the Future
Looking ahead, Tony Roma’s is geared for expansion both domestically and internationally. With a solid plan for growth, including new store openings in the U.S. and potential in markets like the Middle East and Europe, Haque is confident in reclaiming the brand’s former glory.
“Tony Roma’s is an American brand with deep-rooted nostalgia; it’s about reigniting that connection once more,” Haque reflected.
