Media Kit
This is the page to send your client. It covers who is actually listening, whether their story fits this audience, what a sponsored episode includes, and what separates the episodes operators remember from the ones they skip. If your client belongs in front of restaurant decision-makers, it should make your internal case for you.
- Publishing since
- 2013
- Episodes
- 350+
- Downloads
- 500,000+
- Countries
- 90+
- Cadence
- Weekly
The audienceA small, expensive room — not a big one.
This is not a consumer food show and it is not a general tech show. If your client sells to restaurant chains, the people they are trying to reach are already listening. If your client sells to diners, this is the wrong audience and no amount of reach will fix that.
- The restaurant C-suite
- Founders, CEOs, COOs, CFOs and CIOs of multi-unit chains and franchise groups — with real weight around brands scaling past 20 locations.
- The people who buy tech
- VPs and directors of IT, Technology and Operations — the ones who scope, pilot and sign for POS, payments, labor and back-of-house systems.
- Franchise leadership
- Franchisors and multi-unit franchisees deciding what gets rolled out across a system.
- The vendor bench
- Product and go-to-market leaders at restaurant tech companies, watching what operators actually say out loud.
Topics week to week: POS and payments, AI in the restaurant, off-premise and delivery, loyalty, labor and scheduling, franchise operations, and back-of-house systems.
Recent guestsWho has been in this chair.
- US Foods
- California Pizza Kitchen
- Farmer Boys
- Dog Haus
- Teriyaki Madness
- Surcheros
- The Big Biscuit
- Handel’s Ice Cream
- Timber Pizza Co.
- Barry’s Bagels
- BIGGBY COFFEE
- Restaurant Technologies
- MachineQ
- Atmosphere TV
- Guestologie
- Shiftwerx
Operators are invited guests and are never charged to appear. Technology companies and their agencies sponsor the episode they’re on. That’s why the roster runs both ways — and it’s why an operator’s story on this show still carries weight with the people you’re trying to reach. Competitors of the host’s day job have been guests, repeatedly.
The barIs your client a fit?
Read the right-hand column first. It will save us both a week.
Strong fit
- An operator who will name the number — covers, labor points, ticket times, what the rollout actually cost.
- A technology leader who can teach the how, not pitch the what.
- Someone who will talk about the version that didn’t work before the one that did.
- A named customer story they have permission to tell on the record — the brand, the market, and what actually changed.
- A specific operational problem: the 11 a.m.–4 p.m. gap, the third-party tablet wall, drive-thru throughput, turnover in a 40-unit system.
- A point of view an operator would argue with.
Not this show
- A product demo, a feature tour, or a walkthrough of the platform.
- A funding round, an award, or an acquisition as the reason for the episode.
- Generic “AI is transforming hospitality” thought leadership with no operator on the line.
- A guest who needs to approve the edit, pre-approve questions, or have comms on the call.
- Anyone who can’t name a customer, a market, or a number on the record.
- Consumer food, restaurant openings, chef profiles, and anything aimed at diners rather than operators.
What to expectFrom booked to published.
We agree on the episode
Not the company — the episode. One subject an operator would care about. Usually one email thread or a fifteen-minute call.
We book the date
You get the recording slot and the publish date up front. Episodes go out in the order they’re scheduled, so booking further ahead gives you more say in timing.
Record remotely, 30–45 minutes
Riverside, video and audio, one take, conversational. No script and no question list in advance — the conversation is the product. A webcam and a headset are enough.
Publish on a Monday
Episodes release Monday mornings, Central time. You get the live links and the full asset set the day it goes out, ready to forward to your client.
What a sponsored episode includesOne recording, seven assets.
- The episodeDistributed to Apple Podcasts, Spotify, Amazon Music, and every major app.
- A written articleA 2,000–3,000 word editorial post on the episode’s subject, written for search — not a summary paragraph and a player.
- A full transcript pageSpeaker-labelled, section-headed, on its own URL. Indexable by search engines and quotable by AI assistants.
- The video episodePublished to YouTube with its own title, description, and chapters.
- Short-form clipsCut from the recording for social, yours to reuse.
- LinkedIn promotionPosted from the show’s page, tagging your client and their company.
- A permanent linkA clean topical URL on a domain that has been publishing since 2013 — the asset that still works in two years.
All seven are included in the episode sponsorship — no separate production, editing or promotion charge, and no add-on pricing. Most of the value shows up after release week: the article and the transcript keep earning search traffic long after the download numbers settle.
From past guestsWhat the room is like.
“Jeremy has a real talent for asking the right questions.”Bill Lindsey — Partner & Co-Founder, COGS-Well
“Jeremy isn’t just a host; he’s a facilitator.”Tim Newton
“Jeremy’s engaging interview style captivated the audience.”Jon Grayem — Co-founder, Tabski
“Jeremy quickly put us at ease, asked informed questions.”BIGGBY COFFEE
The hostJeremy Julian
Thirty years in restaurant technology, and he grew up in it — his family has been building systems for restaurants since before the industry called it a stack. He is President & Chief Revenue Officer at CBS NorthStar, and he has been in the field for implementations, support escalations and go-lives at brands from single units to national systems. He started this show in 2013 because the conversations operators were having with each other were better than the ones being published.
What the fee buys — and what it doesn’t. An episode sponsorship buys the slot, the recording and the seven assets. Editorial control stays entirely with the host. It does not buy the questions, the edit, or a script; questions aren’t sent in advance, guests don’t review the edit, and nothing gets cut because it landed awkwardly. Advertising placements are identified as advertising. The host also has a day job selling restaurant technology — direct competitors of CBS NorthStar have been guests and will be again. All of that is the reason the episodes sound like conversations instead of commercials, which is the only reason this audience is worth reaching.
Beyond one episodeWhere clients get real compounding.
A single sponsored episode is the entry point, and for most clients it’s the right first move. What works better is repetition: an operator hears a name once and forgets it, hears it across a quarter and recognizes it on a shortlist.
Also available: host-read pre-roll and mid-roll, multi-episode flights, series and segment sponsorship, and newsletter placement. Inventory is deliberately limited. Current rates and availability come straight from the host — email him directly.
How your client succeeds hereFive things that separate a great episode from a forgettable one.
Every episode gets the same production and the same distribution. What varies — by a lot — is how much the client gets out of it, and it comes down to what they bring to the mic. The episodes operators still email about a year later all did these five things.
- Bring one subject, not a company overview. The episodes people finish are about a problem an operator has at 2 p.m. on a Tuesday, not about a product.
- Bring a number. Covers, labor points, ticket times, what the rollout actually cost. One real figure buys more credibility than ten adjectives.
- Bring a named customer story. Not “a 40-unit chain in the Southeast” — the brand, with permission to say it out loud and to name what changed. Naming it is what makes it land.
- Say what didn’t work first. The version that failed is where operators lean in, and it’s what makes everything after it believable.
- Send the person who runs the thing. Not the comms lead, not the newest VP. The one who was there when it broke.
