The basic restaurant business model with which we are familiar today has been around for more than two centuries. But restaurant technology has been improving its operations for almost as long.
Long gone are the days when the simple till or credit card receipt was no more than a straightforward, albeit very important, record of a transaction. Used imaginatively, today’s restaurant POS systems open up a whole new world of business potential through the use of receipt marketing. Promoting loyalty programs, coupons and one-off events are just a few of the ways in which receipts can be used to drive extra revenue, and they can also help increase tips for staff. Why the Restaurant Industry is Seeing a Revolution in the Role of the Humble Receipt POS systems featuring handheld tablets for staff and sometimes touchscreens for customers are rapidly replacing pencil and paper as the prime means of taking orders. So perhaps it shouldn’t be
Move over, food bloggers and Instagram influencers: there’s a new restaurant partner in town. Joining forces with a charitable organization is an emerging trend in the hospitality industry. Of course, some restaurants have allied themselves with a cause for years (or created their own foundation entirely, like BJ’s), but it’s now, in a social media world of high visibility, that this movement is really gaining traction. Below, we’ll take you through the main reasons why your restaurant would benefit from a cause, as well as how you can put this into practice. Read on for inspiration. It’s good for business As a restaurant owner, you might not see supporting a charitable organization as high on your priority list. With overheads and market competition rising,