Smartphones and tablets are changing the way we live our lives. And, this on-hand technology has changed the way people find restaurants. Have you ever wondered how many customers use mobile devices to find restaurants, and more specifically, your restaurant?
According to the latest study from SinglePlatform and research firm Chadwick Martin Bailey, restaurants are the most searched industry by consumers through both mobile applications and browsers.
The study, compiled through the feedback from 1,497 consumers who own a smartphone, found that 81% of consumers have searched for a restaurant on a mobile app and 92% through a web browser in the last six months, outperforming other highly searched industries, such as entertainment, retail outlets, hotels, and personal services.
Further, 75% say they often choose a restaurant to dine at based on those search results.
This means your customers are mobile and actively looking. It is up to you to meet consumers halfway and optimize your website for mobile users and search engines.
Here are some more takeaways from that study that all restaurateurs need to know, especially in this digital age:
So what is this telling us?
Users want an easy and seamless experience when they are in the Evaluation stage of the decision making process.
What can your restaurant do to meet these needs?
We hope these facts and tips have inspired you to take a look at your own mobile experiences. Our world is increasingly more mobile and more things are being done on phones. Isn’t it time restaurants catch up?
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