Introduction
In an era where the online experience is integral to business operations, Hamed Mazrouei, founder of Vivant and Milagro, shines a light on the importance of staying connected and retaining customers in the restaurant industry. During a conversation with Jeremy Julian, Hamed shares his insights on how technological infrastructure and strategic customer retention can transform a restaurant’s success.
The Importance of Internet Connectivity
Hamed Mazrouei is a pioneer in eliminating internet outages, ensuring a 100% uptime guarantee for businesses. Through his companies, Hamed has developed a fault-tolerant platform that prevents network outages from disrupting crucial operations like online orders and payment processing. He emphasizes that maintaining a steady internet connection is not just vital but cost-effective for restaurants that rely heavily on online revenues.
As connectivity becomes increasingly critical, the conversation reveals startling facts: a significant portion of businesses underestimate the cost implications of internet disruptions versus maintaining a reliable setup. For a few hundred dollars a month, restaurants can secure their connectivity, dramatically reducing the risk of losing revenue during crucial business hours.
Cost and Benefits of Reliable Internet
Jeremy and Hamed discuss a common misconception about the cost of internet solutions. Many restaurant owners baulk at the expense of secondary internet solutions like SD-WAN, without considering the financial impact of an internet outage. Hamed clarifies that securing internet connectivity is not only feasible but a vital investment. By bundling services and leveraging expert solutions, restaurants can affordably manage their connectivity without having to overspend.
Customer Retention in the Restaurant Industry
The discussion then transitions to customer retention, which Hamed believes could make billionaires of those who master it in the restaurant space. He recounts his journey that began in 2010, where seeing the success of targeted marketing and personalized customer interactions at a high level changed his perspective on retention.
Hamed underscores the staggering statistic that 70% of restaurant customers don’t return. This critical insight led him to devise solutions that address this gap, focusing on engaging customers through personalized communication and timely offers to enhance the likelihood of repeat visits.
Strategies for Enhancing Customer Retention
Breaking customer retention down into actionable strategies, Hamed explains a simple yet effective process: engaging customers with follow-up communications, offering personalized incentives, and leveraging data to predict and encourage repeat visits. By implementing a series of tailored promotions, restaurants can effectively re-engage customers and build sustainable behavioral habits.
He shares how technology makes this possible by using data to identify customer preferences and orchestrating well-timed marketing strategies. This systematic approach shifts focus from merely attracting new customers to nurturing existing ones, ultimately driving increased revenue.
Conclusion and Contact Information
In closing, Jeremy and Hamed agree on the importance of connectivity and retention in contemporary restaurant operations. Hamed reiterates his dedication to these areas, inviting restaurant owners to reach out via his website or LinkedIn for more information and support. By maintaining reliable connectivity and cultivating customer loyalty, Hamed is contributing significantly to the industry’s evolution.
For those eager to transform their restaurant’s operations by embracing these insights, connecting with Hamed may be the key to unlocking potential growth and sustainability.
