In the competitive world of pizza, Timber Pizza Company stands out not only for its delicious offerings but also for its inspiring origin story. Co-founders Chris Brady and Andrew were once stuck in the corporate grind, longing for a more fulfilling lifestyle. They took a leap of faith, transforming their passion for pizza into a thriving business. Join us as we explore their remarkable journey from a vintage food truck to a franchising success story.
The Birth of Timber Pizza Company
Founded in 2014, Timber Pizza Company began its journey with a 1967 Baby Blue Chevy, affectionately known as “Old Blue.” This classic car was more than just a vehicle; it embodied the laid-back, vintage vibe that the brand aimed to project. Chris and Andrew, both of whom were disenchanted with the nine-to-five grind, discovered the concept of mobile wood-fired pizza and decided to turn their passion into a business. Initially selling pizzas at farmers markets and catering events, they quickly realized there was a demand for their unique offerings.
The Decision to Go Mobile
When asked about their decision to start with a mobile pizza operation, Chris explained that it was a strategic choice driven by their financial constraints and desire for flexibility. Instead of jumping straight into a brick-and-mortar establishment, they opted for a food truck to test the waters and build their brand. This approach allowed them to experiment with their menu and cultivate a loyal customer base without the significant overhead costs associated with traditional restaurants.
Crafting the Perfect Pizza
Timber Pizza Company prides itself on its innovative take on pizza. Chris and Andrew have created what they call “Neapolitan-ish” pizza, blending elements of Neapolitan and New York styles. They focus on achieving the perfect balance of chewy and crunchy textures, resulting in a pizza that is both familiar and unique. This creativity extends to their menu, which features traditional favorites like pepperoni and cheese, alongside inventive options like the “Bentley,” a red sauce pizza topped with chorizo, soppressata, and a drizzle of spicy honey.
Seasonal Specials and Community Engagement
One of the hallmarks of Timber Pizza Company is its commitment to seasonal ingredients and community collaboration. Chris shared how they work closely with local farmers to source fresh produce for their pizzas. This not only ensures high-quality toppings but also fosters a sense of community. Some of their more adventurous seasonal offerings include pizzas topped with nectarines, bacon, and jalapeños, showcasing their willingness to push culinary boundaries.
Challenges Along the Way
Like any entrepreneurial journey, Timber Pizza Company faced its share of challenges. Chris recounted the tough winters spent operating the food truck, where they often questioned their decision to pursue this path. However, these experiences only strengthened their resolve and character. With determination and a focus on quality, they navigated through the ups and downs, eventually opening multiple brick-and-mortar locations across several states.
Conclusion
The story of Timber Pizza Company is a testament to the power of passion, creativity, and community. Chris and Andrew’s journey from corporate employees to successful restaurateurs illustrates that with dedication and a willingness to take risks, it’s possible to turn a dream into reality. Their commitment to quality ingredients and innovative pizza creations has not only won over customers but also fostered a sense of belonging within their community. For aspiring entrepreneurs, the key takeaway is simple: follow your passion, embrace creativity, and don’t be afraid to take the road less traveled.
