How does your restaurant document, organize, and secure its recipes? There are the good old fashioned flip cards, binders, and laminated sheets. For those who like to live on the edge, how about post-it notes, or old scraps of paper strewn about the kitchen? You DO have recipe documents, right? (Please tell us you have recipe documents.) Hopefully it goes without saying that all of the methods mentioned above have inherent weaknesses. A simple guest of wind from an air conditioner or open door can blow your recipes to kingdom come. How easy would it be for a coveted recipe to fall into the hands of a careless staff member, a former cook with a vendetta, or worst of all, a competitor? If only there were a product out
Technological advances are happening fast and furious these days, permeating every market and industry imaginable. The food service industry is certainly no exception. Restaurants like BJ’s, Chili’s, Applebee’s, and Taco Bell have hopped aboard the technology train – and they are seeing the fruits of their efforts, too. In our previous post, we mentioned BJ’s Restaurants’ use of an app which allows guests to reserve tables, order food, and pay their bill via their smartphone. Restaurants like Applebee’s, Chili’s, Stacked, and B-Dubs (Buffalo Wild Wings) are employing the use of tabletop tablets for what we call guest-facing ordering. A recent article in Nation’s Restaurant News highlighted the use of tabletop tablets for guest ordering as a means of not only staying current with technological advances,
Ever heard the saying “There’s an app for that”? Most likely you have. (If you haven’t, we cordially invite you to join us in the 21st century.) An app (short for application) is just that: an application made for use on a smartphone or other wireless device. You may think of apps as mostly games or tools to help you stay organized or teach you something, or perhaps as social media outlets. But did you know that a lot of businesses are jumping on the app bandwagon – restaurants included? Apps can be a relatively inexpensive and effective way to connect with your customers and improve brand awareness. We’re a fan of the app for restaurants, and we’ll tell you why. Here are our top 3
Custom Business Solutions to partner with Tekmark® Global Solutions, LLC and Aerohive Networks to deliver a bundled wireless ordering solution.
This is Part 2. If you haven’t read Part 1 yet, go here. Picking up where we left off on our 5 tips for getting the most out of social media. Hopefully you have now identified your primary customer profiles and the social media outlets they use. Next, you… 2. Identify your brand This is something that needs to be done whether you opt for social media or not, but it takes on a whole new meaning when it comes to the world of social media. Social media channels allow your brand to have more ‘personality’, as if it were a living, breathing thing. You can be funny or serious, or cater to a certain demographic or interest group. For example, Taco Bell has adopted
This is Part 1. Families are much less “traditional” than they used to be, right? Think back to your favorite episode of Leave it to Beaver. Inevitably Wally and the Beav walk home from school (such cheerful, polite children, aren’t they?) and open the door to find Mrs. Cleaver happily vacuuming the curtains in her favorite dress and high heels. The kids dutifully finish their homework and run outside to play catch with the baseball while June gets to work in the kitchen. Eventually, Walt comes home in his three-piece suit and is greeted at the door with a tasteful smooch from the Mrs. and the family sits down to a quiet home-cooked supper complete with meat, potatoes, and a tall glass of milk,