Welcome back, food enthusiasts! Today, we dive into a captivating conversation from the Restaurant Technology Guys Podcast featuring Jeremy Julian and his esteemed guest, Deric Rosenbaum, CTO and President of Groucho’s Deli. This 83-year-old brand has firmly rooted itself in the hearts of people throughout the Southeast. Together, Jeremy and Deric explore what makes Groucho’s a unique blend of tradition, family legacy, and technological advancement.
A Legacy Built on Tradition and Quality
Groucho’s Deli, based in Columbia, South Carolina, was founded by Harold Groucho Miller, whose reputation quickly became synonymous with quality and humor. Now in its third generation, with Bruce Miller and his son at the helm, the brand remains family-oriented and ingrained in its community. Deric Rosenbaum, though not by blood, is considered family, having passionately invested in Groucho’s journey from its nascent stages to its current standing of 30 units across the Carolinas and Georgia.
Sustainability and Quality: The Groucho’s Standard
What sets Groucho’s apart is its unwavering commitment to quality and sustainable practices. Whether it’s the first cut brisket or the sought-after 45 sauce, Groucho’s prioritizes deep partnerships with multi-generational companies to ensure top-notch products. Deric emphasizes, “Sustainability is not an overnight thing. It’s a journey, a commitment to Harold Groucho Miller’s legacy, and to the four generations of customers that eat with us.”
Adapting to Modern Needs through Technology
In an ever-evolving industry, Groucho’s Deli remains ahead of the curve by integrating robust technology solutions tailored to meet modern dining demands. Prior to COVID-19, Groucho’s had already begun integrating cloud-based solutions and expanding its digital ordering capabilities, reflecting a forward-thinking approach familiar to brands much larger.
Deric shared insights into Groucho’s strategic shift during the pandemic, activating curbside functionality to adapt to new customer needs. The deli’s success lies in its dedication to being where the customers are, viewing third-party and online interactions as vital components of their service offerings. “We are channel agnostic 100%,” explains Deric. “Whether that’s DoorDash, Uber, Native, third party, or EasyCater – we just want to put our food in your mouths.”
Embracing Customer Experience and Feedback
Technology also serves to enhance customer satisfaction at Groucho’s by facilitating what Deric describes as “digital table touches.” Utilizing tools like Ovation for customer feedback and integration of AI-driven reputation management via Marquis, Groucho’s ensures every customer experience is heard and valued, no matter the point of contact.
Moreover, aggregating data from these interactions grants deeper insights into the brand’s health and efficiency, spotlighting areas for improvement and reasons for its devoted clientele. With meticulous efforts on guest retention, Groucho’s stands as a testament to the importance of addressing customer expectations and preferences.
The Groucho Deli Experience
While tradition and technology define Groucho’s, the heart of the experience remains the delectable menu. Jeremy and Deric highlight some must-try items, with the STP Dip sandwich—a sumptuous combination of roast beef, turkey, bacon bits, Swiss cheese, and Groucho’s famed 45 sauce—being the star of the show. Paired with their award-winning sweet tea, a visit to Groucho’s promises a memorable culinary delight.
Connect and Explore
For those intrigued by this dynamic blend of tradition and innovation, Groucho’s Deli is always welcoming new patrons or those interested in joining its franchise family. To learn more about Groucho’s offerings, visit grouchos.com, and for insights from Deric Rosenbaum, LinkedIn remains the best platform for connection.
In closing, whether you’re a tech aficionado seeking innovation or a foodie in search of your next favorite deli, Groucho’s Deli offers something truly special. Experience the blend of legacy and modernity, and perhaps indulge in an STP Dip on your next visit!
Thank you for joining our exploration of Groucho’s Deli. Until next time, make it a great day!
