First Online Marketplace Connecting Culinary Creators With Restaurants to Launch Menus in New Markets.
A conversation with Irfan Mohammed, Co-Founder of Chups. Before founding Chups, Irfan’s focus was resolving unique consumer challenges with digital innovations for brands like Tesla and Johnson & Johnson.
Chups is the first to give culinary creators and independent restaurants the power to collaborate on creating and selling trending dishes to niche fan bases across various neighborhoods. By eliminating barriers to entry, this newly launched marketplace generates revenue for all. Unlike other existing platforms and third party services, Chups focuses on the back of the house and improving the bottom line for the restaurant industry.
The restaurant industry is poised for change in a post-Pandemic world and there needs to be better opportunities for creators and restaurants to collaborate and better serve their ideal customers. Chups supports food bloggers, recipe developers, chefs and any other culinary creator out there by helping them connect with their existing audiences in the real-world and by finding new audiences for their food as well.
By working with independent restaurants across various communities, Chups wants to be able to give the small businesses of the industry a real fighting chance against the big and dark cloud kitchens that do little to build a better ecosystem in which everyone can thrive. Delivery-only brands working in dark kitchens continue to toil without any of the fulfilling benefits of running a restaurant, and small independent restaurants are left scrambling trying to compete in the digital space with their outdated menus and dishes.
Chups is the ONLY online marketplace making the restaurant industry more accessible, affordable and fair for creators to launch their menus and for restaurants to host new customers. While solving the issue of underutilized resources and slim margins, Chups helps independent restaurants get out from under the distorted convenience culture created through cloud kitchens, and gives consumers the opportunity to support new creators and diverse restaurant businesses.
Culinary Creators, click here to join and get early access to the platform. Host Restaurants, click here to join and start partnering with culinary brands today.
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