Since its launch in 2021, Craft Standard’s non-alcoholic keg mixes and ‘spiker’ technology has exploded, signing more than 70 distributors, winning 700 plus accounts in over 30 states across the country, signing major venues like Metlife Stadium in New York and accounts like Las Vegas’ most recognizable hotel, Luxor. In a year alone, an estimated 2.4 million cocktails have been served, generating roughly $24 million in revenue for the industry.
Born out of a bar for the bar, Craft Standard was developed by methodical twin brothers, Don and William Ray, 25+ year bar industry veterans who run multiple venues in Arkansas. As bar owners, they were frustrated when they couldn’t keep up with demand for classic drink orders. Hence the concept for Craft Standard was born.
After seven years of tinkering, the ready-to-draft craft cocktail mix keg was born with the goal of helping accounts to efficiently serve high-quality, delicious, classic cocktails at large scale and rapid pace. Craft Standard enables staff to serve high quality cocktails, crucially reducing the prep time of classic cocktails down to a matter of seconds when accounts take advantage of their empty tap lines. The technology allows accounts to add up to 9L of spirits into each keg and in minutes create roughly 160 craft cocktails on draft.
Craft Standard not only helps combat the current massive staff shortages in the industry, but promises to help accounts ‘Make Amazing, Fast’ by boosting profitability, increasing efficiency and serving classic cocktails at a large-scale through its ready-to-draft kegs.
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