Today, we have a special subject to cover: marketing automation (MA). It is one of those sexy buzzwords folks like to throw around, like, ‘NowCast’, ‘Push Tolerance’ and ‘Triggering.’ That’s why we are about 1,000% sure you have the term before. So what is marketing automation? Is it worth my time? What is it’s purpose? How can I use it for my restaurant? Well, that’s why we are here to clear up any questions, confusion and/or misconceptions you may have about MA. Let’s dive in! What is Marketing Automation? Marketing automation is a tactic that allows companies to nurture prospects (potential customers) using highly personalized, valuable content that helps convert these prospects into leads, and turn those leads into customers. Continue Reading …
If you’re trying to start a new restaurant, revamp your existing one, or just take a look at the technology options out there today, Ryan and Jeremy break down the TOP 5 THINGS you need to focus on as building blocks to successfully build and future-proof your restaurant. Check it out! *POOR AUDIO QUALITY ALERT* We were just too eager to share our thoughts with you and we got a little ahead of ourselves with recording. Our apologies for the poor quality. We’ll be back up to snuff soon enough!
Customers expect high quality food, excellent service and good facilities and they definitely are not afraid to complain they don’t get it. Whether good or bad, it is the world we currently live in. We are all aware of customers who want to make a fuss in the middle of your restaurant, cause drama and disrupt others. But there are also the customers who say nothing and never return or even worse, those who never come back AND go home and write an online review. Wouldn’t it be great if you could solve issues right then and there before your customers have time to even think about a review? The majority of complaints and bad reviews are based around small issues that can beContinue Reading …
Today we have a special treat, our friends over at Panda Paper Roll, are giving you their 6 tips to choose the best restaurant POS. Show them some love and click on the link to learn more about the company! Choosing the right point of sale system is one of the most critical investments that you make for your restaurant. As much as you want to streamline your day-to-day operations as soon as possible, it is important to keep in mind that coming up with the right POS system is an extensive process itself. Many businesses have their own struggle finding the best POS system that perfectly fits with their business environment and that holds true for restaurants. Part of it isContinue Reading …
Do you know what the best social media platform for your restaurant is? In this episode, Jeremy and Ryan do a dive into the top social media platforms, describing what each one is and why you should at least know what they are! If you’ve ever scratched your head when it comes to social media, this is the podcast for you! Check it out!