It’s hard to overstate the influence of Artificial Intelligence (AI) in our daily lives. Its effects ripple across industries, transforming the way we shop, communicate, and in recent years, eat. One company making a mark in the restaurant industry is Swipe.by, a tech firm leveraging AI to add substance and value to business operations.
Transforming Restaurants with AI
Speaking on a recent episode of the Restaurant Technology Guys podcast, Carl Turner, the founder and CEO of Swipe.by, shared his insights on the role of AI in the restaurant industry. Turner’s journey began with a simple goal: to level the playing field for local restaurants to compete effectively with drive-throughs. The solution was Swipe.by, a platform harnessing the power of AI to transform the way restaurants operate and serve their clientele.
The Power of Data
Turner’s solution is all about data. The ability to track and understand consumers’ behaviors, preferences, and purchasing patterns allows restaurants to anticipate their needs and tailor their offerings. Data points such as opening times, customer ordering habits, location data, and inventory status form the bedrock of Swipe.by’s successful model.
What makes Swipe.by stand out is how it interacts with real-time data, enabling remarkably agile decision-making. Unlike traditional marketing efforts, Swipe.by allows for more accurate targeting based on real-time data. For example, a restaurant could promote its pumpkin soup on a cold day or switch the promotion to a chilled cucumber soup when it’s hot outside.
An AI-driven Review Consultant
Another innovative feature of Swipe.by is its AI-driven review consultant. This automated system responds promptly to customer reviews, offering tailored responses that acknowledge and engage with each feedback instead of a generic response. This real-time interaction enhances customer engagement and relationship-building and boosts the restaurant’s online ranking.
The Future of AI in Restaurants
According to Turner, the future lies in the continual enhancement of AI capabilities. Swipe.by plans to delve deeper into more customized localization and personalization of services by improving data collection and processing. Future implementations include full social media automation, business development analytics, menu analytics, and more.
In essence, Swipe.by seeks to offer restaurant owners the top-tier technology that giants like McDonald’s utilize, but on a small-scale, affordable level. It’s a compelling example of how democratizing access to AI can provide immense value to both businesses and consumers in the restaurant industry.