As Yelp’s Small Business Expert and host of the Behind the Review podcast, Emily Washcovick has spoken to thousands of restaurant owners about the challenges they face and strategies they employ to overcome them – not to mention their perspectives on online reviews, both good and bad. Helping businesses succeed is Emily’s north star, and she believes that by taking an active role in their online reputation, business owners can foster deeper connections with customers. “Don’t fear the review” is a mantra – by not engaging with reviews, businesses are missing out on an incredible opportunity. In this conversation, Emily demystifies online reviews and offers a thoughtful perspective on how restaurants can leverage reviews for marketing and customer service transparency.
