We have a special treat for you! Our friend Ken Rhie, the CEO of Trumpia, wrote an article for us about how to improve customer service by texting customers. Check it out!
If you missed the previous article Ken wrote for us, click on the link below:
Excellent customer service is pivotal to running a successful restaurant. When you want to communicate with customers more effectively, it’s time to implement a software program that provides texting services for restaurants. Texting allows you to focus on your customer service by communicating in a way that is fast, efficient, and is preferred by customers. When you are trying to find ways to provide cost-effective customer service to your restaurant customers that really works, it’s time to look into text messaging as a way to do so.
The Timing of Your Text Messages is Important
Once you build up subscribers to your text messaging campaign, the timing of your text messages is important. When you run a restaurant, there may be times you are having a slow night. When you have implemented text messaging into your marketing strategy, you can send out a quick text to all of your subscribers offering a four-hour deal to anyone that comes to your restaurant that night. It’s a great way to make customers feel as if they are getting exclusive deals and it will help keep your restaurant full of paying customers. With 90% of text messages opened within three minutes, this is a cost-effective way to reach most of your customers quickly.
Customers Can Be Reached Wherever They Are
Most people carry their cell phones wherever they go, which means you always have access to your subscribers when you want to send a text message. In addition, you can use texting as a way to let customers know their table is ready. This makes waiting for a table more relaxing and convenient, as customers can travel a wider range while waiting to hear from you. If you offer a delivery service, a quick text sent to your customer to let them know that food is on the way is a way to improve your customer satisfaction.
Texting Is Interactive
When you want to open up a line of communication between you and your customers, texting is perfect. Texting isn’t simply a one-way communication. You can allow customers to send you a text to ask questions, order takeout, or to sign up for a reservation. When you provide this easy way of communication to your customers, you will save money because employees won’t be spending their valuable time answering the phone all the time. Customers who know that you are answering their questions quickly will begin to become loyal to your business. Share news and new specials through text messaging, and allow customers to respond to the news or offer suggestions.
Know What Your Customer Want
One of the best uses of text messaging to improve customer service is to send out quick polls or surveys to your customers to find out what their opinions are. Whether you want to know if customers like a new menu item, or you are considering different operating hours, asking the opinion of your customers can help you make a more informed decision. When you are looking for feedback through text messaging, keep it simple.
For improved customer service, implement a text messaging platform. You will be able to send out immediate deals to customers, and gain valuable feedback quickly. Text messaging opens up a form of communication that your customers will appreciate.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.