Today, we are covering some news around the restaurant technology world. Our topic is almost a natural progression of convenience, travel and technology.
TripAdvisor, the world’s largest travel site, and Deliveroo, the on-demand food-delivery service, announced the integration of Deliveroo’s restaurant network into the TripAdvisor desktop website, mobile and app experiences across 12 countries throughout Europe, the Middle East and the Asia Pacific regions. This service is not available in the United States. However, be on the lookout in the future because this kind of integration and convenience will be available soon.
Consumers browsing TripAdvisor restaurant listings now have the option to order food from more than 20,000 of Deliveroo’s restaurant partners spanning across 12 countries and more than 140 cities.
By simply clicking the “Order Online” button when browsing the TripAdvisor restaurant listing of one of Deliveroo’s partners, consumers are brought to Deliveroo’s online or mobile platforms to quickly and easily place an order.
The integration with Deliveroo expands TripAdvisor’s food delivery service into 12 new countries: United Kingdom, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong and Australia.
“Through this partnership with Deliveroo, we aim to give our restaurant listings a new way to engage with the TripAdvisor community—both at home and on-the-go. TripAdvisor is already a highly effective marketing platform for restaurants, and new services like food delivery create incremental value for both businesses as well as consumers,” says Bertrand Jelensperger, Senior Vice President, TripAdvisor Restaurants. “Whether reading reviews, reserving a table through TheFork or placing a food order through Deliveroo, our goal is for TripAdvisor to serve as a one-stop-shop for diners around the world.”
“At Deliveroo we’re always looking for new ways to bring great food to people’s doors,” says Will Shu, Founder and CEO at Deliveroo. “We’re excited to partner with TripAdvisor to make it even easier for our customers to order delicious food from the best local restaurants, wherever they are in the world.”
As this program becomes integrated abroad, the next big target will be the U.S.
How will your restaurant compete?
Our advice is to position yourself ahead of time. The writing is on the wall and now is the time to act: become mobile-friendly, look into delivery and/or partner with a service and establish your online presence through websites like Yelp, TripAdvisor, Opentable and more. The opportunity is out there for you to seize.
Need to pass the time between our next post? Then check out Custom Business Solutions for all your restaurant technology needs!