Are you an independent owner who isn’t sold on all the technology and apps that are available out in the market? Well, you are not alone. Independent operators aren’t as convinced as their chain counterparts that technology gives them a competitive advantage. According to a recent survey from the National Restaurant Association, more than half of independent owners say that technology actually makes the restaurant experience more complicated for customers. In this day and age where technology is being pushed so hard and fast, is it really a bad thing to slow down and interact face-to-face? Although, this paints only a partial picture. True, independent owners are not completely sold on technology, but the biggest barrier to implementing tech is the cost.
Email marketing is a powerful and effective tool. It helps build your brand, enrich customer loyalty and increase interaction. However, without careful monitoring and segmenting, that campaign could eat into profits and drive down overall campaign profitability. Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants, released their second brief in its Data Insights series. It explains that marketers often swallow their profits with email campaigns that target “cannibals,” or guests who would have come in anyway. According to the Paytronix research, these blind campaigns inadvertently discount full price sales that would have happened without the offer. Could this be something your restaurant is doing? People walking in through the door is a great thing. But if they were going to
If you’re looking to capitalize on your food truck’s runaway success by adding a brick-and-mortar restaurant to your fold, keep these tips in mind: Stay true to your original goals. What made you want to open a food truck in the first place? Did you want to be a chef or owner, but didn’t want the overhead of a brick-and-mortar at the time? What is your growth strategy? Now that you’ve achieved success with your food truck, how would you like to grow professionally? Remember why you wanted to get into the business and bring that energy, enthusiasm and dedication to your restaurant. Research locations. Location, location, location. As a food truck traveling around, where you park is important. You already serve popular meals