Jeremy Julian
Jeremy Julian
In an era inundated with numerous technological solutions, cutting through the noise and reaching your target audience can be a massive challenge. This issue is all-too-real for booming enterprises in the restaurant technology sector. However, a new player on the scene, PopcornGTM, is bringing a fresh approach to help such businesses talk more effectively to their audiences.
PopcornGTM was born out of a need to help restaurant technology companies understand and articulate their unique proposition. The company aims to streamline the communication lines between tech companies and stakeholders, create meaningful narratives out of tech jargon, and transform tech startups’ brands into compelling stories that truly resonate with their prospects.
Tackling the restaurant tech market requires understanding its sheer volume and diversity. Brita from Vita Partners’ detailed restaurant technology ecosystem maps roughly 250 tech companies. However, if you scratch deeper into the vast digital landscape like ZoomInfo, you may come across more than 14,000 companies listed under hospitality technology! The challenge for tech founders is to rise above this colossal noise.
Considering the rich variety in the restaurant tech market, a strong brand message needs to resonate with each distinct segment. From the startups finding their feet to emerging competitors and entrenched incumbents, the conversation and messaging must be differentiated accordingly.
Key to cutting through the noise is understanding that your brand is instrumental in driving sales. If your brand successfully explains why you are in business, what service or product you offer, and how you do it, sales become a natural progression.
On the other hand, sales strategy is critical in following through with the brand messaging. As customers become more informed and discerning, sales representatives must be prepared to engage, understand, and match the customer’s needs. The overall goal is to ensure that each interaction with a prospect is meaningful, impactful, and move them further down the sales funnel.
PopcornGTM brings together two experienced minds: Paul Molinari, a marketing veteran, and Michael Beck, a seasoned sales professional. Launching with the belief that the synergy between sales and marketing holds enormous power, they aim to help restaurant tech businesses craft a winning strategy.
Their approach includes understanding where a business fits, aligning the company’s internal views with how the segments perceive the company, and then harmonizing both perspectives. The idea is to create compelling narratives out of tech jargon, which genuinely solves the customer’s challenges.
Popcorn’s critical strategy involves walking tech founders through a journey of authenticity. The journey starts by developing a self-awareness of their stage in the market; are they a novel concept, an emerging competitor, or an established incumbent? Once a company knows where it stands, Popcorn offers guidance on communicating their brand position, invigorating their value proposition, and creating a demand for their products or services.
Navigating today’s complex restaurant tech scene isn’t just about having the best tech. It’s also about gaining clarity on who you are as a company, what problems your solutions solve, and articulating it in a manner that resonates with your audience. That’s precisely where platforms like PopcornGTM are revolutionizing the game, ensuring your brand’s voice doesn’t just add to the noise, but truly stands out.
