We’ve all seen them. The black-and-white squared splatters on flyers, posters, menus and advertisements. At some point, you heard that these odd boxes are called “QR codes,” and that scanning them with your smartphone leads to information about a product, a website or some other promising giveaway. But where did they come from? Are they worth your marketing dollar? Can they make your restaurant better? What Are QR Codes? Quick Response (QR) codes were created in 1994 by the Japanese auto industry. These updated barcodes were originally used to track vehicles during the manufacture and shipping process, and to allow high-speed component scanning. The rise of smartphones over the past decade has helped QR codes expand to areas like supermarket grocery labels, trade show materials, and even tombstones.
“There’s an app for that” is truer today than ever before. The proliferation of apps and the race to design and launch them has been nothing short of a tidal wave to the technology world. So with all these apps coming out like crazy, why would your restaurant want to throw its hat in the mix? Well, there are a few reasons why your restaurant would benefit from an app. Here are 4. 1. Point of Differentiation. There are a handful of restaurant-branded apps in the marketplace today, each with a different look, feel, and function. However, there haven’t been that many that have really surfaced as the “best-in-class” app. With each concept comes a different set of strengths and weaknesses. You never know