Ryan Williams
Jeremy Julian

Social Media Marketing

November 29, 2016

We are kicking off our series on Social Media Marketing and growing your restaurant business. This series will tackle one social media outlet per week and share strategies and tips on how to better utilize that outlet to benefit business.   We just completed a similar segment where we discussed how email marketing can grow your customer-base, raise awareness and bring in a positive ROI. If you missed our previous articles, click on the links below: Email Marketing 101 Email Marketing: Why use it? Email Marketing: Make a Positive ROI Email Marketing: Tips for a better campaign In the coming articles, we are going to cover the social medias below: Facebook Twitter Instagram Snapchat Pinterest YouTube Google + and Yelp Having a strong websiteContinue Reading …

Email Marketing: Tips for a better campaign

November 16, 2016

Today we conclude our series on email marketing with tips and advice on how to create a more effective email marketing campaign.   Now, as a disclaimer, our advice is not the end all, be all on the subject of email marketing. There are many different strategies out there in the world. So, do some homework and find the best one that suits your company’s goals, visions, culture and purpose. Always keep the customer and their needs at the forefront of any action taken. It is easy to fall into the pit of vanity or be completely disconnected from what the customers are wanting.   Segmentation – We talked about this in our previous article, Email Marketing: Make a positive ROI, and we wantContinue Reading …

Email marketing: Make a positive ROI

November 11, 2016

As we discussed in our previous article, Email marketing: Why use it?, email customers are 11 percent more valuable than the average customer and organic-search customers are 50 percent more valuable. This statement covers two important strategies that every business should engage: email marketing and search engine optimization (SEO). Today, we will be covering the profit potential of email marketing, SEO will be for another day.   So what is the primary element needed to start an email marketing campaign?   Email addresses.   According to Marketing Sherpa’s Email Marketing Benchmark Survey, 92% of respondents said that email is producing, or eventually will produce, a positive ROI for them. The survey also shows that most marketers aren’t giving email capture and marketing the attentionContinue Reading …

Email marketing: Why use it?

November 10, 2016

There has been a debate in marketing circles, asking fs email marketing is dead and should it be left behind. Let us tell you, email and email marketing is NOT dead.   Here is a sobering statistic for you: more than 200 million emails are sent out every minute.   This is a stat that proves email is still a heavily used communication platform for consumers, brands and enterprise marketers alike. Also, customers who come to businesses via email tend to shop more and spend more. This is a fact. Email customers are 11 percent more valuable than average. Organic-search customers are 50 percent more valuable than average. We will cover more about the ROI and financial reasons to use email marketing in ourContinue Reading …

Email Marketing 101

October 27, 2016

Today, we are starting a four-part series all about email marketing. We will be diving into details about what is email marketing, why it is effective, why small and large businesses should use it and tips on how to create read-worthy campaigns.   So let’s get started!   What is email marketing? The big question. Well, by definition, email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This generally involves using emails to send advertisements, request business, solicit sales or donations.   What is the purpose? At its core, email marketing is used to build and/or deepen relationships withContinue Reading …

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