Have you ever wondered how small, independent restaurants are able to buy state-of-the-art technology? Or, able to afford high-quality ingredients and materials? Ever thought they are all working together? Well, they are. And their partnership is called a group purchasing organization (GPO). A GPO is an organization that pools the buying power of its individual members to help get the best possible prices and quality on products and services. Some people might be familiar with the idea of group purchasing from the practices of insurance companies and wholesale retail operations like Costco. Both industries use group purchasing to get the highest quality goods and services while keeping costs as low as possible. The large national restaurant chains act as their
This podcast is going to cover how to help you focus on working on the brand instead of in the brand. How can you get markets ready to grow your brand by giving them the tools to be successful? Sometimes if you don’t manage the franchisees properly, things don’t go so well. Growing your brand and speed to market is about the process and the rollout, so your markets are ready to function. Today we’re going to cover how to deal with aligning the technology of process improvements, discussing the headaches of franchises and the benefits of leveraging technology across the board. These are the top six things to consider when it comes to setting up your franchise group with technology as you are
Today, we have a treat for our readers: our friend Kevin Rhie, the CEO of Trumpia, wrote an article for us about managing your restaurant by using texting services. Enjoy! SMS marketing is an essential tool to stay competitive in the restaurant business. Text messages are open at a rate of 98%, a rate much higher than the 22% open rate of email messages sent to new or returning customers. When you want to engage your customers, sending text messages is the way to go. You want to engage your customers, drive business to your restaurant, and offer last minute deals that only those who subscribe to your text messaging campaign. Here are the top three ways you can increase business for your restaurant
NEW PODCAST! If there’s one thing we know, it’s that business professionals are always BUSY! Especially in the restaurant world, owners are busy running their restaurant, exploring possibilities for new locations, managing technology, building new menu items, and the list goes on. Add in busy personal lives with travel, kids, sports, and family and that professional has very little free time. Join Jeremy and Ryan as they discuss the tools to keep today’s busiest professionals on track and on time! Make the time to listen to this one!
Continuing with our topic of building strong SEO for your restaurant – today’s topic is about off-page SEO. Last time, we covered how to improve your on-page SEO which included ideas about content, HTML code and architecture of the site. With off-page SEO, it’s about getting all that fabulous content you created out in front of people! Here are our tips to building strong off-page SEO. Build trust Google wants to see that your site is reputable. So how does a computer search system tell if my site is ‘trustworthy’ to users? Well, there are four factors that Google takes into account to trust. Authority –The overall authority of your site is determined by a mix of 2 kinds of authority you can build: