Jeremy Julian

4 Reasons a Mobile App Should Be On Your To-Do List

March 25, 2014

“There’s an app for that” is truer today than ever before. The proliferation of apps and the race to design and launch them has been nothing short of a tidal wave to the technology world.  So with all these apps coming out like crazy, why would your restaurant want to throw its hat in the mix?

Well, there are a few reasons why your restaurant would benefit from an app. Here are 4.

1.     Point of Differentiation. There are a handful of restaurant-branded apps in the marketplace today, each with a different look, feel, and function. However, there haven’t been that many that have really surfaced as the “best-in-class” app.  With each concept comes a different set of strengths and weaknesses. You never know what could be the next ‘big’ thing, so why not try?

2.     Mobile apps put your restaurant in your customers’ pocket. With software packages like NorthStar Order Entry, your app can talk seamlessly with your interactive menu, ordering, and everything else. You increase your chances of securing a repeat customer if you can make yourself as accessible as possible.

3.     Push menu changes, news announcements, and loyalty rewards to customers’ phones. As you collect more and more data about your customer from loyalty programs, you’ll begin to know what means the most to them. By combining your loyalty program with your mobile app, you’ll be able to deliver very relevant marketing efforts to the people that already support your brand.

4.     Payments are changing. Regulatory bodies and the consumer are challenging traditional means of payments in a big way. With the impending switch to EMV and alternative payment means such as Bitcoin, Google Wallet, and PayPal, your restaurant needs to be able to answer the call to action when it comes.

Have you used a popular restaurant app? Tell us about it in the comments!

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