This is the final entry in our Social Media Marketing series. Today we are bringing everything full-circle. Say you have taken all of our advice and become a major leader in the social media realm. Well, what happens when followers go to your website and see that it is clunky, not relevant and frankly, hard to use? All the credibility and good will that you mustered, gets tarnished and possibly lost. Without a website that can drive sales, calls and visits to your restaurant, anything you do on social media becomes irrelevant. That’s where we come in: We are here to give you advice and tips on how to build an engaging site that customers actually WANT to use. This way, you will
Today we are going to cover two social avenues that restaurants can use to build sales and awareness: Google + and Yelp. Now, out of all the platforms that we have covered, these two are towards the bottom of the list when it comes to importance. The reason we are taking this stance is due to both channel’s user-base and overall prevalence in the social marketing world. This is not to say that businesses cannot use these tools and increase sales. They can work. But the ROI would be significantly smaller through these channels than through Facebook, Instagram or building a website. We still wanted to cover these channels because they are important and when used with all the other social media forms,
Today, we are going to discuss how restaurant owners and managers can use YouTube to build their brands, engage customers and bring in more business. Not convinced businesses can use YouTube to bring in customers or build a brand? Take a look at just a few of the statics collected last year about YouTube users: The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. YouTube gets over 30 million visitors per day In an average month, 8 out of 10 18-49 year-olds watch YouTube. By 2025, half of viewers under 32 will not subscribe to a pay-TV service. Female users are 38% and
Join Ryan and Jeremy as they demystify the maze that is POS today… If you’re confused with what tablet, cloud, traditional, and mobile POS means, this podcast is FOR YOU! Check it out!
Today we will be covering another social media platform that many restaurants are not using but should: Pinterest. This social media platform, like Instagram, is all about images. And what better way is there to market a restaurant than images of food and drink? People are naturally intrigued by graphic images. The more appealing an image, the more attention it is going to generate – which is what Pinterest relies on. Whether it is an outfit, a craft or a décor idea, people are using Pinterest to share their and get new ideas. As such, this site has really become a fantastic marketing tool for businesses in a graphic-friendly niches. One business that is really having a great deal of success using Pinterest as