So here is the trend: download a restaurant app or enroll in a loyalty program and receive “insert free, tasty menu item here.” We are sure you have seen this before. Maybe your restaurant is currently doing this. But here is the question: does it work? Looking at it through the lens of a marketer or agency, they will tell you, “getting people to enroll or download the app is a huge success! It’s called Brand Awareness/Top-of-Mind/Saturation (insert typical marketing jargon here).” Have you heard that one before? What matters to an owner/operator is: does that translate to dollars and cents for the business? I wish the answer was simple. Unfortunately, it is a bit more complicated. The marketing person/agency is
We live in an on-demand world. Things change at the drop of hat, and as owners and operators, you must be nimble and flexible. Other industries have been affected by this on-demand world as well, like taxis and hotels. You may be asking, how does this pertain to me or the restaurant industry? The answer: staffing. We are sure you have experienced this before: there is a special event, like a private party or major sports event that drives a bunch of customers to your establishment seemingly immediately. Or, a scheduled worker is a last-minute no-show. You do not have enough staff to cover the shift, you have to scramble and customer experiences are guaranteed to suffer. Managers and other staff are
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Ryan and Jeremy dive deep on this one and it’s one you won’t want to miss! To get your copy of Shoe Dog, visit: Shoe Dog by Phil Knight
We have heard some big news pertaining to our friends over at Custom Business Solutions: They were named BJ’s Restaurants 2017 Suppler of the Year! CBS has been BJ’s Restaurants technology partner for 16 years, providing the casual-dining-industry leader with point of sale hardware, software, and a variety of related technology services through the years. “Custom Business Solutions has long been a valuable partner to BJ’s Restaurants. Selecting them as 2017’s Supplier of the Year is a testament to the successful relationship our companies have shared for many years,” says Brian Krakower, Chief Information Officer at BJ’s Restaurants. This recognition comes after Custom Business Solutions assisted BJ’s with a rollout of 3,800 hand-held ordering devices from Touch Dynamic across the company’s
Have you ever looked at some restaurants and realized that they were absolutely crushing their online marketing game? Or maybe you’ve wondered just how some restaurant brands become a pop-culture sensation. Join the Restaurant Technology Guys as they welcome Digital Conversion Specialist and all around digital community building expert Jacob Ruiz of Action Ready Marketing. In this episode, they talk about the tactical ways to create these critical communities – both online AND inside your restaurant. This is one that you don’t want to miss!! Get your free 1-month trial and custom demo of Upshow at www.upshow.tv/rtg!