Today we conclude our series on email marketing with tips and advice on how to create a more effective email marketing campaign. Now, as a disclaimer, our advice is not the end all, be all on the subject of email marketing. There are many different strategies out there in the world. So, do some homework and find the best one that suits your company’s goals, visions, culture and purpose. Always keep the customer and their needs at the forefront of any action taken. It is easy to fall into the pit of vanity or be completely disconnected from what the customers are wanting. Segmentation – We talked about this in our previous article, Email Marketing: Make a positive ROI, and we want
As we discussed in our previous article, Email marketing: Why use it?, email customers are 11 percent more valuable than the average customer and organic-search customers are 50 percent more valuable. This statement covers two important strategies that every business should engage: email marketing and search engine optimization (SEO). Today, we will be covering the profit potential of email marketing, SEO will be for another day. So what is the primary element needed to start an email marketing campaign? Email addresses. According to Marketing Sherpa’s Email Marketing Benchmark Survey, 92% of respondents said that email is producing, or eventually will produce, a positive ROI for them. The survey also shows that most marketers aren’t giving email capture and marketing the attention
There has been a debate in marketing circles, asking fs email marketing is dead and should it be left behind. Let us tell you, email and email marketing is NOT dead. Here is a sobering statistic for you: more than 200 million emails are sent out every minute. This is a stat that proves email is still a heavily used communication platform for consumers, brands and enterprise marketers alike. Also, customers who come to businesses via email tend to shop more and spend more. This is a fact. Email customers are 11 percent more valuable than average. Organic-search customers are 50 percent more valuable than average. We will cover more about the ROI and financial reasons to use email marketing in our
Join Ryan and Jeremy as they recap the RDC2016 event – where the developers of one of the industry’s heaviest hitters – POSitouch – bares all and shares the plan for the future. You don’t want to miss this!
Today, we are starting a four-part series all about email marketing. We will be diving into details about what is email marketing, why it is effective, why small and large businesses should use it and tips on how to create read-worthy campaigns. So let’s get started! What is email marketing? The big question. Well, by definition, email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This generally involves using emails to send advertisements, request business, solicit sales or donations. What is the purpose? At its core, email marketing is used to build and/or deepen relationships with
Costs are rising: inflation, health care, wages, taxes and more. The biggest and fastest growing costs are labor costs. Hourly earnings in the restaurant industry are up 3.9 percent this year alone. As we are going into 2017, operator’s biggest concern for the upcoming year are labor costs. And these will only keep increasing. More states are increasing the minimum wage, including two — California and New York — that are moving the wage to $15 an hour. And the federal government just increased the salary threshold for management-level workers to be considered exempt from overtime pay. That legislation change promises higher labor costs for many operators and will take effect this coming December. So how can you save money while costs keep increasing?