In the ever-evolving landscape of corporate dining, organizations are seeking innovative ways to maximize their resources and create meaningful partnerships. Laura Wilber from Dinova, a leading figure in business dining solutions, shares her insights on how restaurants and corporations can benefit from these unique opportunities.
Introduction to Laura Wilber
Kicking off our discussion is Laura Wilber, a powerhouse in the restaurant client space. Laura firmly believes that showing up is a huge part of success, which she demonstrates by bringing millions of business diners to partner restaurants. With a mission to enhance dining experiences for corporate travelers, she connects over 560 global companies with 25,000 restaurants, including government entities like the US Department of Defense.
Corporate Dining at Dinova
Dinova specializes in facilitating corporate dining engagements by aligning companies with quality dining options. The journey began 16 years ago with a single company’s inquiry about loyalty incentives from restaurants. Today, the network has grown extensively, proving the value that business dining strategies have even in economically challenging times.
Laura on Sponsorships and Events
As the conversation unfolds, Jeremy Julian expresses gratitude to Laura for enabling Descript to capture valuable content at the Restaurant Leadership Conference through their sponsorship. This support highlights Dinova’s commitment to fostering growth within the restaurant industry.
The Value of Business Dining Strategies
Given the current trends of decreasing consumer traffic and spending, Laura emphasizes the importance of having a solid business dining strategy. She points out that business dining is one niche that remains vibrant, with mid-week dining catering to business travelers who prefer to be home by the weekend.
Incentivizing Business Travelers
Laura shares intriguing data: company cardholders tend to spend significantly more than regular diners. By partnering with Dinova, restaurants can tap into a rich vein of high-value customers willing to invest in dining experiences.
Becoming Part of the Dinova Network
Jeremy inquires about how different types of restaurants, including Quick Serve Restaurants (QSRs), can integrate into Dinova’s network. Laura clarifies that while Dinova started with high-end partners, it now includes diverse dining options to cater to varied corporate dining needs. She reassures listeners that any restaurant, regardless of style or size, can benefit from these partnerships.
Connecting with Dinova
For those interested in joining the Dinova network, Laura encourages reaching out via LinkedIn. With her active presence there, she continues to share valuable insights and build connections across the industry.
Conclusion: Opportunities in Corporate Dining
Jeremy wraps up by acknowledging Dinova’s dedication to empowering the restaurant industry. Whether you run a high-end restaurant or a fast-food outlet, there is a place for you within Dinova’s extensive network. The corporate dining landscape is vast, and with partners like Dinova, there are countless opportunities to expand your reach and impact.
Explore the potential of business dining and leverage this strategic avenue to drive growth in your restaurant today.
