Ryan Williams
Jeremy Julian

Infographic: NFC vs BLE. The future of Point of Sale is Going Into Your Customers’ Pocket.

February 3, 2014

The topic of mobile payments has been red hot lately. As we saw at NRF a few weeks back, the debate of whether Bluetooth Low Energy (BLE) or Near Field Communication (NFC) will be the clear winner has been heating up since Apple’s announcement of iBeacon and PayPal’s Beacon that utilizes BLE technology to submit transactions or to engage the consumer in ways that NFC cannot.  NFC supporters have delivered valid points that would suggest NFC as a clear winner, while BLE advocates also have some great things to say.

But what is right for your business?

Thanks to our friends at Retail Customer Experience, you now have this handy infographic that gives you the run down on these two technologies.  As you will find, the two are similar, but not identical. Having a clear understanding of the capabilities of both NFC and BLE will help you help keep you informed and will allow you to make better decisions about this up and coming technology.  If you are trying to develop a different way to communicate with customers and provide superior ease-of-purchase, you may want to consider adding one or both of these to your store.

Do you think this is the way of the future? Sound off in the comments and let us know!

 

BLE vs. NFC: The future of mobile consumer engagement now [infographic]
BLE vs. NFC [infographic]
Compliments of Retail Customer Experience

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